How will you show your support?
The expected news: October is Breast Cancer Awareness Month. Now, the amazing news: We’ve come a long way in the fight. And whether you have been personally affected, know someone who has or just want to support your community, it’s now easier than ever to make a meaningful difference.
With that in mind, we’ve partnered with The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign (you know, the group that’s raised a cool $58 million to support global research, education and medical services) to share ten simple ways you can take action, some from right where you sit. Scroll down to see how you can show your support.
1. Bring a Paper-Bag Lunch
What does your lunch have to do with anything? Well, lots actually. By bringing your meals to work, you’re ultimately saving money ($10 a day adds up). Instead of using those savings on your typical weekend plans, consider visiting BCAcampaign.com and donating that $50 to fund one hour of critical research through the Breast Cancer Research Foundation (BCRF).
2. Show Some Face Time
Whether in your town or a neighboring city, there’s bound to be an opportunity to take action through volunteering or supporting fundraising events. And it’s not just walks. (Hint: You may spot our New York editor at the upcoming Pink Agenda Gala.) Check out BCAcampaign.com to see how people are taking action all over the world.
3. Wear It on Your Sleeve
These days, raising awareness goes far beyond sporting a pink ribbon. There are plenty of products–many that you may already use everyday–that donate a portion of the proceeds to support the fight against breast cancer. So this month, instead of restocking your go-to blush, consider that exclusive Bobbi Brown set that donates $12 of every purchase to BCRF.
4. Book an Appointment, Together
This one should go without saying, but make certain to call your doctor and schedule your yearly health appointments–and if you’re 40 or older, your annual mammogram. Then remind your friends and family to do the same and plan to go to the doctor the same week.
5. Educate Yourself
Aside from actually visiting your doctor, it’s also important to know your family history, the risk factors and how to recognize certain symptoms. Take action by attending educational events or seminars related to breast health and sharing your knowledge gained with others.
6. Commit to an Exercise Routine
Yeah, yeah. We know. Getting into an exercise routine can be a challenge. But in case you haven’t heard, adding intentional physical activity to your day can drastically improve your health, whether you vow to simply take the stairs or sign up for an intense week of boot camp.
7. Focus on Eating Healthy
Helpful hint: Your dinner plate should always contain two times more vegetables than any other food group (meaning your portion of chicken should look more like a deck of cards and less like an encyclopedia). It’s also important to limit consumption of processed and red meats and opt for whole grains over refined.
8. Don’t Ask, Just Do
Make an extra effort to reach out to friends and loved ones touched by this disease, and offer your support by running errands, bringing meals or just listening. Being present goes a long way. See how people around the world are taking action to show their support, right this way.
9. Reach Out to Your Employer
Many companies offer matching gift programs to encourage employees to contribute to charitable organizations. Most of these programs match contributions dollar for dollar, and some will even double or triple the amount of your gift. Contact your human resources department to see if your company offers a matching gift program.
10. Use a Hashtag, Donate $25
For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015, and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through BCRF, with the goal of funding a maximum of 500 research hours ($25,000). This is just one part of their global fundraising efforts to raise $6 million in support of breast cancer research, education and medical services this year.